Craig Sherwood
Marketing Professional
Account Coordinator, All Terrain Experiential
April 2016 - Present
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Seek and secure new client relationships, resulting in $325,000 in new revenue
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Handle all communication between clients and 3rd parties
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Source and hire all field staff, develop effective, client-specific training programs
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Allocate and utilize $3 million annual client budget (fabrication, assets, sponsorship contracts, etc.)
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Restructure communication tactics with team, leading to accelerated and sharpened client reporting
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Clients: Illinois Lottery, Maserati, Anheuser-Busch, CharBroil, General Motors, Sailor Jerry
Account Coordinator, Social Sports Agency/CSSC
May 2015 - April 2016
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Acted as communication hub for all client needs
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Serviced CSSC client accounts: on-site service at premier events, social events, and leagues
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Assisted partners through implementation of digital marketing campaigns reaching 3 million viewers
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Researched, developed, and pitched strategies and proposals for new business opportunities,
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resulting in a 200% increase in client-based revenue from previous year
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Managed staff of 80 in charge of largest beach volleyball operation in the world
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Clients: Sprint, Redbull, Corona Light, Wilson, Jim Beam, Jack Daniels, Clif Bar, Timberland
Head Intern – Group Events/Sales, Indiana Pacers
August 2014 - January 2015
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Reviewed applications, interviewed, and hired 3 interns for department
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Created schedule and delegated workload for department interns
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Contributed to revenue generation through group events and outbound ticket sales
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Increased value and quality of internship program with addition of cross-departmental shadowing
Intern - Group Events/Sales, Indiana Pacers
January 2014 - May 2014
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Led and assisted various Pacers group events
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Attended meetings with senior management to obtain knowledge of marketing department
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Facilitated market research and created promotional material for sales team
Indiana University
B.S. - Sports Management/Marketing
I attended Indiana University and graduated in 2015 with a degree in Sports Management and Marketing. Additionally, I have a business foundations certificate which I earned through the Kelley School of Business.
RESUME
Skills
Microsoft Office Suite
Social Media Platforms
Archtics
HostedArchtics
Adobe Photoshop Suite
HTML
ConstantContact
Webtrends
Salesforce
Doubleclick
Bronto
Languages
English - Native
Spanish - Advanced
Work
experience
Certifications
Google Analytics
Google Adwords
Business Foundations (Kelley)
Microsoft Excel